This is where I tell you I help agencies and business owners alike with the oh-so-important brand-building stuff like content strategy and copywriting.

Content Strategy

I like the cold, hard, right-or-wrongness of a CMS spreadsheet.


Words that sync up perfectly to an interesting visual? #Love

View Portfolio
When IHG decided to make all their sites responsive, I was hired to work as the Content Strategist for InterContinental Hotels & Resorts, the company’s luxury, flagship brand. Find my roles and responsibilities addressed by component below. Full site in portfolio.

Partnered with internal global brand team to elevate brand attributes & guest priorities

Fought for an ad-free hero

Represented personas, brand attributes, and business goals for agency partners

Authored hotel-facing Project Guide for hotels

Wrote launch copy within brand tone & voice that reflected shorter character counts

Created CMS map for developers