Logical planning, organization, and documentation. Emotional, brand-hearted audience building. It's at the intersection of content strategy and copywriting, and that's where I work.

Content Strategy

I like the cold, hard, right-or-wrongness of a CMS spreadsheet.


Words that sync up perfectly to an interesting visual? #Love

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When IHG decided to make all their sites responsive, I was hired to work as the Content Strategist for InterContinental Hotels & Resorts, the company’s luxury, flagship brand. Find my roles and responsibilities addressed by component below. Full site in portfolio.

Partnered with internal global brand team to elevate brand attributes & guest priorities

Fought for an ad-free hero

Represented personas, brand attributes, and business goals for agency partners

Authored hotel-facing Project Guide for hotels

Wrote launch copy within brand tone & voice that reflected shorter character counts

Created CMS map for developers