Estelle came with a built-in hashtag strategy: Jewish Life, LGBTQ, Entertainer, USO, Vaudeville, Dancer, Historical Fiction, Found Photos, B&W, Vintage Fashion.

#VintageFashion was the early frontrunner with #FoundPhotos close behind. @SaveFamilyPhotos loved the story and requested a guest article (I didn’t write that headline btw #blushing).

Followers increase 37%.

Dita Von Teese discovers & follows Estelle. Hundreds of her fans follow suit.

Likes increase 25%.

To pay homage for the great privilege, Estelle mentions seeing a fellow dancer named “Dita” perform. She and her friends were so inspired, they try to recreate her act.

@Lydia1940s follows next.

Estelle’s audience increases 113% overnight & some posts start to see up to 19% engagement.

Fans ask Estelle too many pointed questions that I can’t answer directly in her voice. “Estelle” points them to my Instagram page where I have author & researcher videos as well as other backstory content.

Fans across the world lift a glass to honor her story the day of her ESTELLE bration of life party.
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Estelle’s swimsuit calendar is made available.

Now reporting on her life in heaven (making amends, reuniting with her pet dog, & other heaven stuff), fans are thrilled she is not gone-gone.