10 Million Downloads

A pocket-sized world of thanks.


With no official assignment on the books, I learned that the IHG app would soon reach 10 million downloads. "That calls for a celebration and big ol thanks," I thought. So I floated the idea of a thank you message. It was well received and the team placed it on the docket of stuff to do.


• Identified an opportunity to thank guests for their support

• Recommended thank you messaging

• Collaborated with designer to match the right visual with wording options