KWC

I had a very clear mission from the designer with this one: Be beautifully descriptive within 445 characters, give or take two or three. No more. No less.
(B2B, DM, campaign)

Sample Copy

Water and light. Two elements necessary for life. And, it would seem, for well-dressed sinks. KWC EVE, that international design award-winning star, employs both. Slim and gorgeous, a stream of water debuts from a circle of light to make any "chore" anything but. Single side-lever faucet, sassy swivel, NeoperlĀ® pullout spray and easy-clean design keep your kitchen a step ahead of the Joneses. Available in chrome finish and stainless steel.