In 1998, I found one thousand photos of a woman's life in an antique store. Never quite figured what to do with them. Then Instagram rolled around — et voila! — a perfect format for Estelle's story! Followed by fans around the globe who knock engagement stats up to 19%.

@TheEstelleBurke is a #1930sSocialMediaStory of #HistoricalFiction that you can #BingeScroll or hit it #MicroStory style.